At a glance
- Free tiers work below roughly $50,000 revenue. Paid tiers run $15-$150 a month, multi-entity $200-$600.
- Match your accountant's platform. Switching costs are 4-15 hours plus $300-$2,000 in verification.
- Hidden cost is the trap: bank feed caps, transaction limits, and add-ons push a $20 plan to $70 a month in practice.
- Wave is genuinely free with real double-entry accounting. QuickBooks has the largest accountant network.
- Below $1M revenue, software plus a part-time bookkeeper beats expensive software alone.
Prices last verified October 2026. SaaS pricing changes frequently and annual plans often discount by up to 30% — check current pricing before committing.
The nine platforms, and who each one is for
Accounting software falls into three structural groups and the group matters more than the brand. Double-entry cloud platforms produce a real general ledger with trial balance and retained earnings. Simple bookkeeping tools produce income and expense reports without a full ledger. Niche specialists handle one industry or one function deeply.
For a business that will ever need a real financial statement, a loan application, or an accountant, a double-entry platform is the only group worth considering. The others produce numbers that cannot be audited.
| Platform | Monthly cost (2026) | Ledger type | Inventory | Payroll | Multi-entity | Best for |
|---|---|---|---|---|---|---|
| Wave | $0 | Double-entry | Yes, limited | Add-on or third party | Paid tier only | Very small businesses under $50k |
| QuickBooks Online | $35-$200+ | Double-entry | Yes, all tiers | Add-on $40-$100+ | Paid tier only | Most US service businesses |
| Xero | $20-$100+ | Double-entry | Yes, all tiers | Add-on $10-$45 | Paid tier only | Businesses with non-US or custom integrations |
| FreshBooks | $15-$80+ | Double-entry | Add-on | Via Gusto | Paid tier only | Freelancers and service businesses |
| Zoho Books | $0-$200+ | Double-entry | Yes, all tiers | Included in higher tiers | Paid tier only | Businesses already in the Zoho ecosystem |
| Sage Intacct | $300-$600+ | Double-entry | Yes | Via third party | Strong | Mid-market, 30+ employees |
| NetSuite | $1,000-$2,500+ | Double-entry | Advanced | Via third party | Strong | Enterprise, or complex multi-entity |
| Paycor / Gusto | $50-$200+ | Payroll only | No | Yes | Varies | Payroll-centric, paired with a ledger |
| Excel and Google Sheets | $0-$15 | None | Manual | No | Manual | Never — a spreadsheet is not an accounting system |
What the tiers actually give you, and where the costs hide
Every platform prices on the same four axes: number of users, number of entities, transaction volume, and which functional modules are enabled. The headline price is almost always the entry point, and the real price emerges once you add payroll, inventory, billable hours, or a second entity.
| Platform | Entry price | Realistic price for a typical small business | What pushed it there |
|---|---|---|---|
| Wave | $0 | $0-$30 | Paid tier only if you need multiple entities or more bank feeds |
| QuickBooks Online | $35 | $70-$180 | Payroll add-on, inventory, project profitability, billable hours |
| Xero | $20 | $55-$120 | Payroll add-on, projects, inventory, unlimited companies |
| FreshBooks | $15 | $40-$90 | Team seats, proposals, time tracking, inventory add-on |
| Zoho Books | $0 | $30-$90 | Automation rules, custom fields, payroll in higher tiers |
| Sage Intacct | $300 | $400-$800 | Users, entities, modules like consolidations and forecasting |
The most common surprise is bank feed limits. Entry tiers frequently include one or two connected accounts, and a business with four or five bank accounts plus a credit card needs the next tier up before any other feature. The second most common is transaction caps — a 500-transactions-per-month limit on an entry tier forces an upgrade the moment the business has a busy month.
The features that decide it, beyond the price
Four functional areas matter more than the price difference between tiers, and only one of them is common to every business.
- Bank feeds and reconciliation. The core function. Automatic categorisation with learnable rules saves hours a month and is the single biggest productivity difference between a cheap and an expensive plan.
- Inventory. Only matters if you sell physical goods. Native inventory tracking with COGS posting is what keeps the profit figure honest; a spreadsheet-based alternative will drift out of sync.
- Payroll integration. Whether salary, taxes, and liabilities post automatically to the ledger. Doing payroll in a separate tool and reconciling by hand costs several hours a month and introduces errors.
- Billable hours and projects. For agencies, consultancies, and professional services, project profitability is what turns a bookkeeping record into a management tool. This is where FreshBooks and higher-tier QuickBooks and Xero plans differentiate.
- Multi-entity. If you hold more than one entity, only the paid tiers support it. Restructuring to fit a tool is a mistake; consolidating entities to fit one is often the right call.
- Accountant access. A bookkeeper who already knows a platform will be faster and cheaper. This is a bigger factor than any feature list.
Cost per transaction and cost per seat, the honest comparison
Prices per user mean little when the business is one person. What matters is the total monthly cost divided by something meaningful — transactions processed, or revenue managed.
| Platform | Monthly cost | Transactions per month | Revenue managed | Cost per 1,000 transactions | Cost as % of revenue |
|---|---|---|---|---|---|
| Wave, free tier | $0 | ~200 | $50,000 | $0.00 | 0% |
| Xero, entry | $20 | ~500 | $250,000 | $0.04 | 0.01% |
| QuickBooks, entry | $35 | ~600 | $300,000 | $0.06 | 0.01% |
| FreshBooks, entry | $15 | ~150 billable | $200,000 | $0.10 | 0.01% |
| Xero, growth | $70 | ~2,000 | $900,000 | $0.03 | 0.01% |
| QuickBooks, plus | $85 | ~1,000 + payees | $1,000,000 | $0.09 | 0.01% |
| Sage Intacct, mid-market | $450 | ~5,000 | $8,000,000 | $0.09 | 0.01% |
| NetSuite, mid-market | $1,800 | ~20,000 | $40,000,000 | $0.09 | 0.01% |
Two conclusions follow. First, as a percentage of revenue, every one of these platforms costs 0.01% or less — software is not where the money goes in a business at any scale. Second, the per-transaction figure falls with tier size, so the expensive plans are cheaper per unit of work precisely because they handle more.
What you should actually spend, by business size
The useful recommendation is not a brand but a budget band, matched to what the software is actually for in a business of that size.
| Business profile | Annual revenue | Recommended spend | Recommended approach | Accountant cost |
|---|---|---|---|---|
| Hobby, sole proprietor, no inventory | Under $50,000 | $0 | Wave or a free Zoho tier; do your own books quarterly | $200-$500 a year for a review |
| Small service business, 1-3 people | $50,000-$250,000 | $15-$40 a month | QuickBooks or Xero entry tier, matched to your accountant | $500-$1,500 a year |
| Growing business, inventory | $250,000-$1M | $60-$120 a month | Growth tier with native inventory and payroll integration | $1,500-$4,000 a year |
| Multi-entity or multi-state | $1M-$5M | $150-$400 a month | Xero with unlimited companies, or Sage Intacct | $5,000-$15,000 a year |
| Complex operations, many entities | $5M+ | $400-$2,500 a month | Sage Intacct or NetSuite with implementation support | $15,000+ a year |
Note the third column is always a rounding error next to the accountant column. A $70 accounting plan paired with a $400-a-month bookkeeper is a normal and sensible setup for a $500,000 business. A $70 plan paired with nobody produces records nobody has verified, which is the more common failure in practice.
The mistakes that cost real money
| Mistake | Consequence | Fix |
|---|---|---|
| Choosing software before asking the accountant | Higher accountant fees for an unfamiliar platform | Ask what they use, then match it |
| Migrating without a verified opening balance | Reconciliation never closes, and the books are not defensible | Pay an accountant to verify before going live |
| Exporting and abandoning the old system | Lost historical detail you may need in an audit | Keep the old account read-only for the retention period |
| Mixing personal and business spending | Distorted profit figures and tax exposure | Separate cards and accounts from day one |
| Underestimating the add-on cost | A $20 plan quietly becomes $90 | Price the full stack before buying |
| Bank feed syncing without reconciliation | Errors compound silently for months | Reconcile monthly, every month |
| Automations nobody reviews | Transactions categorised wrongly and never caught | Review categorisation rules quarterly |
| Buying an annual plan for an uncertain business | Locked in after revenue drops | Start monthly until revenue is stable |
The short version
Under $50,000 in revenue, use Wave free. Between $50,000 and $250,000, use QuickBooks or Xero at $15-$40 a month, whichever your accountant already uses. Above $1 million or with multiple entities, budget $150-$400 a month and price Xero's unlimited companies against Sage Intacct. In every case, budget more for the bookkeeper than for the software.






