How much does Klaviyo cost in 2026?

Klaviyo pricing in 2026: Free for ≤250 profiles + 500 emails per month. Email plan scales by active profile count: $20/month at 251-500 profiles, $30 at 1,001-1,500, $45 at 1,501-2,500, $70 at 3,001-4,000, $100 at 5,001-6,000, $150 at 10,001-15,000, $400 at 25,001-30,000, $720 at 50,001-75,000, $2,300 at 250,001-300,000 profiles. Enterprise custom above that. Email+SMS adds SMS credits at the same tier price (Klaviyo official pricing; Emailtooltester, June 2026).

What is an active profile in Klaviyo?

An active profile in Klaviyo is any contact that has not been suppressed (unsubscribed, bounced, marked spam). Since February 2025, Klaviyo changed its pricing to bill by all profiles including suppressed/cold contacts. This change dramatically increased costs for some customers who had large suppressed databases. The pricing change was a material shift — customers with 30% unsubscribed profiles effectively paid 30% more for the same engaged-contact base (Klaviyo official pricing, 2026).

Does Klaviyo offer annual billing discounts?

No. Klaviyo does not offer annual billing discounts. Pricing is published monthly and remains flat regardless of contract length. This is a notable contrast to most enterprise SaaS where multi-year commitments unlock 15-25% off list. Klaviyo's pricing simplicity is part of the brand — you pay exactly what's published. Some partners offer first-month discounts or onboarding credits, but Klaviyo's published pricing is the contract price (Klaviyo official; SendX, June 2026).

What email send limits does Klaviyo have?

Klaviyo email send limits are 10x the active profile count per month. A list of 5,000 profiles can send up to 50,000 emails per month. Limits reset monthly. Brands that exceed limits are billed for overages at standard rates. The 10x limit is generous for most ecommerce brands — typical send frequency is 4-8 emails per profile per month. Limits are enforced at the brand level, not per profile (Klaviyo official pricing, 2026).

Is Klaviyo good for B2B or only ecommerce?

Klaviyo is ecommerce-first but works for any list-based marketing. The platform's strengths (Shopify integration, BigCommerce integration, predictive sending, customer lifetime value modeling) are ecommerce-specific. For B2B SaaS or professional services with longer sales cycles, HubSpot Marketing Hub or Marketo Engage are better fits. Klaviyo works well for B2C ecommerce, DTC brands, subscription services, and any business with repeat-purchase customer relationships. Klaviyo has launched some B2B features (segments, lead scoring) but is not the default choice for B2B (Klaviyo official; SendX, June 2026).

Klaviyo Pricing in 2026

Q: How much does Klaviyo SMS cost?

Klaviyo SMS is sold as credits at $5 per 150 credits (US SMS). SMS is bundled into the Email+SMS tier at the same tier price as Email. SMS-only tier also available at the same tier price. SMS costs vary by destination: US ~$0.03-$0.04 per message, UK ~$0.04-$0.06, international $0.06-$0.15. Marketing SMS is more expensive than transactional. Brands with significant SMS volume commonly reach $5,000-$30,000 per month in SMS costs (Klaviyo official pricing, 2026).

Klaviyo pricing in 2026: Free for ≤250 profiles + 500 emails per month. Email plan scales by active profile: $20/mo (251-500), $100/mo (5K), $400/mo (25K), $720/mo (50K), $2,300/mo (250K). Email+SMS adds SMS at the same tier price. No annual discounts. Klaviyo charges by active profiles (since Feb 2025 includes suppressed/cold). Premium ecommerce specialist for Shopify stores $50K+/mo revenue (Klaviyo official pricing; Emailtooltester; SendX, June 2026).

Last verified: Sep 16, 2026.

At a glance

Free: ≤250 profiles + 500 emails/mo
Email (5K profiles): $100/mo
Email (25K profiles): $400/mo
Email (50K profiles): $720/mo
Email (250K profiles): $2,300/mo
SMS: $5 per 150 credits (US)
Marketing Analytics: $100/mo (up to 13.5K profiles)
No annual discounts: Pricing is flat monthly

Klaviyo's profile-based pricing

Klaviyo's pricing scales steeply by profile count, reflecting its ecommerce specialization. Email plan at 251-500 profiles costs $20/month; 1,001-1,500 costs $30; 3,001-4,000 costs $70; 5,001-6,000 costs $100; 10,001-15,000 costs $150; 25,001-30,000 costs $400; 50,001-75,000 costs $720; 250,001-300,000 costs $2,300 per month. Enterprise custom above 300,000 profiles (Klaviyo official pricing, 2026).

Email+SMS tier is priced at the same tier price as Email but includes SMS credits bundled. SMS-only tier is available at the same tier price. The pricing reflects Klaviyo's positioning as a premium ecommerce platform — it's not the cheapest option, but it delivers deep Shopify/BigCommerce integrations, predictive sending, and customer lifetime value modeling that cheaper alternatives lack (SendX, June 2026).

The active profiles change in February 2025

Since February 2025, Klaviyo changed its pricing to bill by all profiles including suppressed/cold contacts. This was a material pricing change that increased costs for some customers who had large suppressed databases. An active profile in Klaviyo is now any contact that has not been suppressed (unsubscribed, bounced, marked spam). Customers with 30% unsubscribed profiles effectively paid 30% more for the same engaged-contact base (Klaviyo official pricing, 2026).

The change reflects the value Klaviyo places on the full addressable database. For brands with healthy engagement rates (under 10% unsubscribed), the change is neutral. For brands with declining engagement, the change can increase costs significantly. Klaviyo recommends list-cleaning and re-engagement campaigns to keep suppression rates low (SendX, June 2026).

SMS costs and the Email+SMS tier

SMS is sold as credits at $5 per 150 credits for US destinations. SMS is bundled into the Email+SMS tier at the same tier price as Email. SMS-only tier is available at the same tier price. SMS costs vary by destination: US ~$0.03-$0.04 per message, UK ~$0.04-$0.06, international $0.06-$0.15 (Klaviyo official pricing, 2026).

Marketing SMS is more expensive than transactional. Brands with significant SMS volume commonly reach $5,000-$30,000 per month in SMS costs. Brands running abandoned cart, browse abandonment, post-purchase, and win-back SMS campaigns should budget SMS costs separately from email. Klaviyo's email+SMS combination is the standard for ecommerce brands doing $1M+/year revenue (Klaviyo official; SendX, June 2026).

Side-by-side: Klaviyo pricing by profile count

Profile count	Email tier	Email+SMS tier	Best for
≤250	Free	Free (limited)	Stores starting out
251-500	$20/mo	$20/mo + SMS credits	Very small ecommerce
1,001-1,500	$30/mo	$30/mo + SMS credits	Early-stage stores
5,001-6,000	$100/mo	$100/mo + SMS credits	Growing DTC brands
10,001-15,000	$150/mo	$150/mo + SMS credits	Established ecommerce
25,001-30,000	$400/mo	$400/mo + SMS credits	Mid-market ecommerce
50,001-75,000	$720/mo	$720/mo + SMS credits	Large ecommerce brands
250,001-300,000	$2,300/mo	$2,300/mo + SMS credits	Enterprise ecommerce

Marketing Analytics add-on

Klaviyo Marketing Analytics is an add-on product at $100/month for up to 13,500 profiles, scaling up. It provides advanced attribution, predictive analytics, and customer journey visualization beyond the standard Email reports. Marketing Analytics is positioned for ecommerce brands that need deeper insight into marketing performance and customer lifetime value (Klaviyo official pricing, 2026).

For brands under $50K/month revenue, standard Email reporting is sufficient. For brands above $200K/month revenue, Marketing Analytics becomes essential. The attribution data helps brands optimize their email + SMS + paid media mix and measure incrementality. Marketing Analytics is a meaningful add-on for serious ecommerce brands (SendX, June 2026).

How Klaviyo compares to Mailchimp

Klaviyo vs Mailchimp in 2026: Klaviyo is the ecommerce specialist; Mailchimp is the generalist. Klaviyo at 25K profiles costs $400/month Email only or $400/month Email+SMS. Mailchimp Standard at 5K contacts costs $100/month (5K is the comparable tier at Mailchimp's smaller scale). Klaviyo is more expensive per profile but delivers significantly better ecommerce automation (Klaviyo official; Mailchimp official, 2026).

For Shopify stores doing $50K+/month revenue, Klaviyo is the standard. The platform's predictive sending, customer lifetime value modeling, and Shopify-native flows deliver measurable lift in email-attributed revenue. For B2B, content, or non-ecommerce use cases, Mailchimp remains a strong choice. The decision often comes down to whether ecommerce revenue attribution is the priority (Klaviyo wins) or generalist email marketing (Mailchimp wins) (SendX; Emailtooltester, June 2026).

What enterprise buyers should do next

Three actions for organizations evaluating Klaviyo in 2026.

Audit your active profile count. Since February 2025, suppressed profiles count toward billing. Clean inactive profiles before renewing or upgrading to avoid paying for unreachable contacts.
Budget SMS costs separately. SMS volume commonly reaches $5,000-$30,000/month for active ecommerce brands. Add SMS to your budget separately from the email tier base price.
Get a Shopify or BigCommerce integration demo. Klaviyo's ecommerce integration is the core value proposition. A live demo with your store data is the best way to evaluate the platform's segmentation and automation capabilities.

What to watch next

Three near-term datapoints. First, Klaviyo's quarterly earnings — as a public company (since September 2025), Klaviyo's pricing and product roadmap will be more transparent. Second, the AI feature evolution — Klaviyo is investing aggressively in predictive AI and segment intelligence, and the credit/billing model may evolve. Third, the competitive landscape with Mailchimp (generalist), HubSpot Marketing Hub (B2B), and Attentive (SMS-first) — each is investing in AI features and ecommerce integration (Klaviyo official; SendX; Emailtooltester, June 2026).