Fazlur Rahman
Quick Answer
Semrush pricing in 2026: SEO Toolkit Pro $139 per month ($117.33 annual), Guru $249 per month ($208.33 annual), Business $499 per month ($416.66 annual). New Semrush One bundle: Starter $199, Pro+ $299, Advanced $549 per month (annual $165.17/$248.17/$455.67). Up to 17% off annual billing. Additional SEO users from $45/month. AI prompts 50-200 per day by tier. Standard API access Advanced plan only with 0 units included (Semrush official; rankable; serpstracker, August 2026).
Last verified: Sep 16, 2026.
At a glance
- SEO Toolkit Pro: $139/mo ($117.33 annual)
- SEO Toolkit Guru: $249/mo ($208.33 annual)
- SEO Toolkit Business: $499/mo ($416.66 annual)
- Semrush One Starter: $199/mo ($165.17 annual)
- Semrush One Pro+: $299/mo ($248.17 annual)
- Semrush One Advanced: $549/mo ($455.67 annual)
- AI prompts/day: 50-200 by tier
- Free trial: 7 days (no credit card)
Two product lines: SEO Toolkit and Semrush One
Semrush offers two product lines in 2026: the original SEO Toolkit and the new Semrush One bundle. SEO Toolkit is the original product focused on SEO research, keyword tracking, site audit, backlink analysis, and competitor research. SEO Toolkit has three tiers: Pro at $139 per month ($117.33 annual), Guru at $249 per month ($208.33 annual), and Business at $499 per month ($416.66 annual) (Semrush official; rankable, August 2026).
Semrush One is the new bundled product combining SEO Toolkit with AI Visibility features (tracking brand mentions in ChatGPT, Perplexity, Gemini, Claude), content marketing tools, social media management, and local SEO tools. Semrush One replaces multiple point products with one bundle. Semrush One tiers: Starter $199 per month ($165.17 annual), Pro+ $299 per month ($248.17 annual), Advanced $549 per month ($455.67 annual). SEO Toolkit still exists for users who only need SEO research (Semrush official pricing, 2026).
What each tier includes
The tier structure rewards scale and feature breadth. Semrush SEO Toolkit Pro at $139 per month includes 5 projects, 500 keywords to track, 5,000 results per report. Guru at $249 per month adds 15 projects, 1,500 keywords, 30,000 results per report, multivariate testing, content template API. Business at $499 per month adds 40 projects, 5,000 keywords, 50,000 results per report, share of voice, PLA analytics, and extended limits (Semrush official; serpstracker, August 2026).
Semrush One tiers include the above plus AI Visibility tools. AI prompts are metered per day by tier: Starter 50, Pro+ 100, Advanced 200 per day. Heavy users who exceed daily limits are throttled until the next day. AI Credits do not roll over. For users running AI Visibility reports frequently, the Advanced tier's 200 prompts per day is the right tier (Semrush official pricing, 2026).
Side-by-side: Semrush pricing by tier
| Tier | Monthly | Annual (effective) | Best for |
|---|---|---|---|
| SEO Toolkit Pro | $139 | $117.33 | Small teams, basic SEO research |
| SEO Toolkit Guru | $249 | $208.33 | Mid-market SEO + content |
| SEO Toolkit Business | $499 | $416.66 | Agencies + enterprises |
| Semrush One Starter | $199 | $165.17 | Small teams + AI Visibility |
| Semrush One Pro+ | $299 | $248.17 | Mid-market + AI Visibility |
| Semrush One Advanced | $549 | $455.67 | Agencies + AI Visibility + API |
Additional users and add-ons
Additional Semrush users: SEO Toolkit users start at $45 per month per additional user on Pro, $40 per month on Guru, $35 per month on Business. Social Media Toolkit, Local SEO Toolkit, and Content Marketing Toolkit users cost $20 per month per additional user each. Traffic & Market Boost add-on is $289 per month (Semrush official pricing, 2026).
The additional user pricing rewards scale and lets small teams start with one user and add seats as the team grows. The Social Media, Local SEO, and Content Marketing toolkits at $20 per user per month are affordable add-ons for teams that need them. The Traffic & Market Boost add-on at $289 per month unlocks higher research volumes for enterprise users (Semrush official; rankable, August 2026).
API access and Standard API
Standard API access is an Advanced plan feature only, with 0 units included by default. This is a notable cost trap for teams expecting API access. Semrush API costs are volume-based — units are consumed per API call type. Heavy API users should budget for additional API units beyond the included Advanced tier (rankable, August 2026).
For agencies and enterprises that need programmatic access to Semrush data, the Advanced tier plus a separate API contract is the right approach. For teams that only need UI access, the Pro or Guru tier is sufficient (Semrush official pricing, 2026).
How Semrush compares to Ahrefs
Semrush vs Ahrefs in 2026: Semrush SEO Toolkit Pro $139/month vs Ahrefs Lite $129/month — comparable entry pricing. Semrush has a wider feature set (content marketing, social media, local SEO, AI Visibility) while Ahrefs is focused on backlink and SEO research specifically. Semrush is the better generalist SEO platform; Ahrefs is the better pure backlink and keyword research platform (Semrush official; Ahrefs official, 2026).
For SEO agencies, Semrush's content + social + local tools are valuable. For SEO-focused teams, Ahrefs' backlink data is more comprehensive. For enterprises doing competitive intelligence, both platforms offer strong capabilities — the choice often comes down to which features matter most for the specific use case (rankable; serpstracker, August 2026).
What enterprise buyers should do next
Three actions for organizations evaluating Semrush in 2026.
- Get a 7-day free trial. Semrush offers 7-day free trials on all paid plans with no credit card required. The trial unlocks full access to the chosen tier — perfect for a competitive analysis sprint.
- Forecast additional user costs. Adding seats adds $20-$45 per user per month depending on tier and toolkit. Budget for the team size you expect, not the team size you have today.
- Test API access on Advanced. If programmatic Semrush access is required, the Advanced tier is required, and Standard API units beyond the included tier are charged separately. Budget for API consumption explicitly.
What to watch next
Three near-term datapoints. First, Semrush's quarterly earnings — as a public company, Semrush's pricing and product roadmap will be more transparent. Second, the Semrush One vs SEO Toolkit positioning — Semrush will likely consolidate toward Semrush One as the primary product. Third, the AI Visibility feature evolution — Semrush is investing aggressively in AI search tracking and the credit/billing model will likely evolve (Semrush official; rankable; serpstracker, August 2026).
