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Auth0 Pricing 2026: Cost Per Monthly Active User

Auth0 pricing in 2026: Free $0 up to 25,000 MAUs; B2C Essentials from $35/month @ 500 MAU; B2C Professional from $240/month; B2B Essentials from $150/month; B2B Professional from $800/month. Yearly = 11× monthly (1 month free). AI Agents add-on adds +50% to base. B2C scales: 5K MAUs $350 Essentials, $1,000 Professional; 10K = $700/$1,600; 50K = $3,500 (B2C Essentials self-serve ceiling).