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Google Analytics and GA4

Web Analytics, Conversion Tracking, and Data-Driven Marketing with GA4 25+ hours of hands-on training.

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Google Analytics and GA4

25+

Hours

7

Modules

20

Topics

Beginner-Friendly

Level

New

Batches weekly

About Google Analytics and GA4

Web Analytics, Conversion Tracking, and Data-Driven Marketing with GA4

In this course, you will: Set up and configure Google Analytics 4 properties with proper data streams and filters; Track custom events, conversions, and e-commerce transactions with GA4 and GTM; Analyze user acquisition, engagement, monetization, and retention reports in GA4.

What This Training Covers

The Google Analytics and GA4 programme at Tutorsbot spans 25+ hours across 7 structured modules. Every module is built around hands-on projects and real-world scenarios — not slide-heavy theory. Your instructor walks you through each concept with live demonstrations, code reviews, and practical exercises so you can apply what you learn from day one. The curriculum is aligned with current Technology Training industry expectations and hiring patterns.

Enrollment & Training Quality

Google Analytics and GA4 is available in 2 flexible learning modes — choose online live classes, classroom, hybrid, self-paced, or one-on-one depending on your schedule. Every batch is limited in size to ensure each learner receives personal attention, code-level feedback, and doubt resolution. Career support and certification are included with every enrolment. Tutorsbot instructors are working professionals who teach from delivery experience, and the training standard stays consistent across all modes and batches.

Course Curriculum

7 modules · 20 topics · 25 hrs

01

GA4 Setup and Configuration

10 topics

  • GA4 vs Universal Analytics: the event-based model vs session-based model shift
  • Creating a GA4 property and connecting web and app data streams
  • Installing GA4 via direct snippet vs Google Tag Manager (recommended)
  • GA4 data retention settings and data deletion policies for GDPR compliance
  • Setting up internal traffic filters for excluding developer and office IP addresses
  • Cross-domain tracking configuration for multi-domain user journey measurement
  • Linking GA4 to Google Search Console, Google Ads, and BigQuery
  • User and admin management: roles, restrictions, and property access control
  • GA4 data freshness: realtime reports, processing lag, and intraday data
  • Verifying GA4 installation with the DebugView and Tag Assistant extension
02

Events, Parameters, and Conversions

10 topics

  • GA4 event model: automatically collected, enhanced measurement, and custom events
  • Enhanced measurement events: scrolls, outbound clicks, video, file downloads, and search
  • Custom event tracking: event name, parameters, and 25-event parameter limits
  • User properties: setting demographic and behavioral attributes for segmentation
  • Marking events as conversions in GA4 for goal tracking
  • E-commerce implementation: view_item, add_to_cart, begin_checkout, and purchase events
  • GA4 recommended event names for e-commerce, gaming, and content categories
  • Cross-device user identity: User-ID, Google Signals, and device-based modeling
  • Event deduplication and ensuring accurate conversion counts
  • GA4 schema: event_params and user_params nested record structure
03

Google Tag Manager Integration

0 topics

4 more modules available

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Same curriculum & certification across all formats. Updated Apr 2026.

✓ 7-day refund guarantee✓ Same certificate for all formats✓ Lifetime access to recordings

Online Live

Save ₹2,500

Live instructor-led sessions from anywhere, with recordings for catch-up.

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What You Get After Completion

Every graduate receives a verified certificate, a portfolio of real projects, and dedicated career support.

Verified Certificate

Digitally signed with a permanent shareable link — not just for attendance.

LinkedIn-importable·Permanent URL·PDF download

Project Portfolio

Real, deployable projects reviewed by your instructor — ready for interviews.

Instructor-reviewed·GitHub-hosted·Interview-ready

Career Support

Résumé review, mock interviews, LinkedIn guidance, and employer introductions.

1-on-1 coaching·Mock interviews·Employer connect

Meet Your Instructor

Every Google Analytics and GA4 batch is led by a practitioner who teaches from production experience, not textbooks.

Industry Expert

Tutorsbot Assigned

Senior Technology Professional

10+ yrs experience

Senior professionals with substantial hands-on delivery experience at top companies, bringing real-world projects, industry insights, and best practices.

How We Teach

  • Concepts start with a real problem so theory lands in context
  • Projects reviewed the way a senior colleague reviews pull requests
  • Every topic includes the kind of questions you'll face in interviews
Hire Trained Talent

Hire Google Analytics and GA4 Talent from Tutorsbot

Companies hiring Google Analytics and GA4 talent from Tutorsbot receive pre-assessed profiles backed by project work, instructor review, and interview-ready candidates who can explain what they built and why.

Why hire from us

Project repositories with documented technical decisions

Assessment outcomes backed by instructor context

Candidate readiness shaped by interview-style practice

Project-based portfolios available

Frequently Asked Questions

Everything you need to know about Google Analytics and GA4, answered by our training experts

1Who should take Google Analytics and GA4?
This programme is ideal for Digital marketers and growth professionals responsible for website performance reporting, E-commerce managers tracking conversions, revenue, and customer acquisition channels, SEO and SEM specialists measuring campaign performance and ROI with data. Whether you are a fresh graduate looking for your first role, a working professional aiming for a promotion, or a career switcher exploring a new domain, this course meets you where you are with personalised learning paths.
2Does Google Analytics and GA4 include a certificate?
Absolutely. Upon successful completion of Google Analytics and GA4, you will receive an industry-recognised certificate from Tutorsbot that you can share on LinkedIn, attach to your résumé, and present at job interviews. Our certificates are built to support hiring conversations across India and international teams.
3Is placement support included with Google Analytics and GA4?
Yes. Every Google Analytics and GA4 enrolment includes our comprehensive placement support programme. This covers one-on-one résumé building, LinkedIn profile optimisation, mock interview sessions with industry experts, soft-skills workshops, and direct job referrals through our hiring network.
4How long does Google Analytics and GA4 take to complete?
The full course spans 25+ hours of instructor-led training, typically delivered over 4–8 weeks depending on the batch schedule you choose. Self-paced learners can progress faster, while weekend batches allow working professionals to learn without disrupting their current role.
5What is the mode of delivery for Google Analytics and GA4?
Google Analytics and GA4 is available in multiple modes: Online Live (real-time classes with an instructor), Classroom (in-person at our training centres), Hybrid (mix of online and classroom), and Self-Paced (pre-recorded with mentor support). Every mode includes the same curriculum, certificate, and placement support. Choose what fits your schedule best.
6Can I get a free demo class for Google Analytics and GA4?
Yes, Tutorsbot offers a complimentary demo session for every course. During the demo, you will meet your instructor, experience the teaching methodology, and get a detailed walkthrough of the course curriculum. This is a zero-obligation session. Join, evaluate, and then decide if the programme is right for you.
7What kind of projects will I work on in Google Analytics and GA4?
Throughout Google Analytics and GA4, you will work on 7+ real-world projects and case studies drawn from actual business scenarios. These projects are designed to build your portfolio and give you hands-on experience that you can showcase during job interviews. Our instructors review every project submission and provide personalised feedback.
8What if I miss a class?
We understand that life happens. If you miss a session, you can access the recorded video of the class within 24 hours. You can also join the next available batch for that specific module at no extra cost. Our support team will help you stay on track regardless of any interruptions.
9Is Google Analytics and GA4 worth it for experienced professionals?
Absolutely. Many of our learners are already working professionals who enrol to upskill, transition into specialised roles, or earn a recognised credential. The Google Analytics and GA4 curriculum includes advanced modules and real-world case studies that challenge experienced learners while filling practical gaps.
10What is the refund policy for Google Analytics and GA4?
Tutorsbot offers a 7-day money-back guarantee on all courses. If you are not satisfied with the quality of training within the first 7 days, you can request a full refund, no questions asked. We are confident you will love the experience, but we want you to enrol risk-free.
11Do you offer corporate or group training?
Yes. Tutorsbot works with enterprises on custom corporate training programmes. For Google Analytics and GA4, we offer dedicated batches, customised curriculum, flexible scheduling, team progress dashboards, and volume-based commercial options. Contact our corporate team for a tailored proposal.
12How are the instructors selected at Tutorsbot?
Every Tutorsbot instructor goes through a rigorous selection process. We require substantial hands-on industry experience, proven teaching ability, and strong communication skills. Our instructors bring real-world engineering and delivery insights directly into the classroom.
13Will I get lifetime access to Google Analytics and GA4 materials?
Yes. Once you enrol in Google Analytics and GA4, you get lifetime access to all course materials, including recorded sessions, slides, code notebooks, assignments, and project files. As the curriculum gets updated, you automatically receive access to the latest content at no additional cost.
14Can I switch between batch timings?
Yes, Tutorsbot offers flexible batch transfers. If your current batch timing no longer works for you, simply reach out to our support team and we will move you to another batch: weekday mornings, evenings, or weekend batches, at no extra charge.
15What support do I get after completing the course?
Post-completion, you retain access to our alumni community, placement support for up to 12 months, and all updated course materials. Our career coaches continue to assist you with interview preparation, salary negotiation, and career guidance long after you finish the programme.

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