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Salesforce Marketing Cloud

Master Email Studio, Journey Builder, Automation Studio, and Data Extensions for Digital Marketing

In this course, you will: Navigate Marketing Cloud — Email Studio, Journey Builder, Automation Studio, and Contact Builder; Build and manage subscribers, data extensions, and audience segmentation; Design professional email campaigns with Content Builder and dynamic content.

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Salesforce Marketing Cloud

40+

Hours

8

Modules

20

Topics

4.7

Rating

Beginner-Friendly

Level

New

Batches weekly

About Salesforce Marketing Cloud

Master Email Studio, Journey Builder, Automation Studio, and Data Extensions for Digital Marketing

In this course, you will: Navigate Marketing Cloud — Email Studio, Journey Builder, Automation Studio, and Contact Builder; Build and manage subscribers, data extensions, and audience segmentation; Design professional email campaigns with Content Builder and dynamic content.

What This Training Covers

The Salesforce Marketing Cloud programme at Tutorsbot spans 40+ hours across 8 structured modules. Every module is built around hands-on projects and real-world scenarios — not slide-heavy theory. Your instructor walks you through each concept with live demonstrations, code reviews, and practical exercises so you can apply what you learn from day one. The curriculum is aligned with current Cloud Computing industry expectations and hiring patterns.

Enrollment & Training Quality

Salesforce Marketing Cloud is available in 2 flexible learning modes — choose online live classes, classroom, hybrid, self-paced, or one-on-one depending on your schedule. Every batch is limited in size to ensure each learner receives personal attention, code-level feedback, and doubt resolution. Career support and certification are included with every enrolment. Tutorsbot instructors are working professionals who teach from delivery experience, and the training standard stays consistent across all modes and batches.

Course Curriculum

8 modules · 20 topics · 40 hrs

01

Marketing Cloud Platform Fundamentals

10 topics

  • Salesforce Marketing Cloud overview — Studios, Builders, and platform architecture
  • Marketing Cloud editions — Pro, Corporate, Enterprise, and feature comparison
  • Business Units — Multi-org structure, parent/child relationships, and user permissions
  • User roles and permissions — Administrator, content creator, analyst, and custom roles
  • Marketing Cloud apps — Email Studio, Mobile Studio, Social Studio, Advertising Studio, and Web Studio
  • Builders — Contact Builder, Content Builder, Journey Builder, and Automation Studio
  • Marketing Cloud terminology — Subscribers, data extensions, sends, journeys, and automations
  • Setup and configuration — Account settings, sender profiles, delivery profiles, and SAP domains
  • Sender authentication — SPF, DKIM, and sender authentication package (SAP)
  • Hands-on: Navigate Marketing Cloud, configure business unit, and set up sender authentication
02

Contact Builder and Data Management

10 topics

  • Contact Builder — All Contacts, data relationships, and population management
  • Data Extensions — Creating, configuring fields, primary keys, and data types
  • Sendable vs non-sendable data extensions and subscriber key configuration
  • Data relationships — Linking data extensions with cardinality and attribute groups
  • Subscriber management — All Subscribers list, subscriber status, and preference center
  • Data imports — Import activity, file drops, API imports, and FTP configuration
  • SQL queries in Marketing Cloud — SELECT, JOIN, UNION, and aggregate functions on data extensions
  • Data segmentation — Filtered data extensions, SQL segmentation, and audience builder
  • Data hygiene — Unsubscribes, bounces, duplicate management, and list hygiene best practices
  • Hands-on: Create data extensions, import subscriber data, and build SQL-based segments
03

Content Builder and Email Design

Topics included

5 more modules available

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Enrol in This Course

All prices inclusive of 18% GST. Same curriculum & certification across all formats. Updated Aug 2026.

✓ 7-day refund guarantee✓ Same certificate for all formats✓ Lifetime access to recordings

Online Live

Live instructor-led sessions from anywhere, with recordings for catch-up.

₹14,999incl. GST

GST ₹2,288 included

EMI from ₹2,500/mo

or

What You Get After Completion

Every graduate receives a verified certificate, a portfolio of real projects, and dedicated career support.

Verified Certificate

Digitally signed with a permanent shareable link — not just for attendance.

LinkedIn-importable·Permanent URL·PDF download

Project Portfolio

Real, deployable projects reviewed by your instructor — ready for interviews.

Instructor-reviewed·GitHub-hosted·Interview-ready

Career Support

Résumé review, mock interviews, LinkedIn guidance, and employer introductions.

1-on-1 coaching·Mock interviews·Employer connect

Meet Your Instructor

Every Salesforce Marketing Cloud batch is led by a practitioner who teaches from production experience, not textbooks.

Industry Expert

Tutorsbot Assigned

Senior Technology Professional

10+ yrs experience

Senior professionals with substantial hands-on delivery experience at top companies, bringing real-world projects, industry insights, and best practices.

How We Teach

  • Concepts start with a real problem so theory lands in context
  • Projects reviewed the way a senior colleague reviews pull requests
  • Every topic includes the kind of questions you'll face in interviews
Hire Trained Talent

Hire Salesforce Marketing Cloud Talent from Tutorsbot

Companies hiring Salesforce Marketing Cloud talent from Tutorsbot receive pre-assessed profiles backed by project work, instructor review, and interview-ready candidates who can explain what they built and why.

Why hire from us

Project repositories with documented technical decisions

Assessment outcomes backed by instructor context

Candidate readiness shaped by interview-style practice

Project-based portfolios available

Frequently Asked Questions

Everything you need to know about Salesforce Marketing Cloud, answered by our training experts

1Who should take Salesforce Marketing Cloud?
This programme is ideal for Digital marketers looking to master Salesforce Marketing Cloud platform, Salesforce administrators expanding into marketing automation, Email marketing specialists transitioning to enterprise marketing platforms. Whether you are a fresh graduate looking for your first role, a working professional aiming for a promotion, or a career switcher exploring a new domain, this course meets you where you are with personalised learning paths.
2Does Salesforce Marketing Cloud include a certificate?
Absolutely. Upon successful completion of Salesforce Marketing Cloud, you will receive an industry-recognised certificate from Tutorsbot that you can share on LinkedIn, attach to your résumé, and present at job interviews. Our certificates are built to support hiring conversations across India and international teams.
3Is placement support included with Salesforce Marketing Cloud?
Yes. Every Salesforce Marketing Cloud enrolment includes our comprehensive placement support programme. This covers one-on-one résumé building, LinkedIn profile optimisation, mock interview sessions with industry experts, soft-skills workshops, and direct job referrals through our hiring network.
4How long does Salesforce Marketing Cloud take to complete?
The full course spans 40+ hours of instructor-led training, typically delivered over 4–8 weeks depending on the batch schedule you choose. Self-paced learners can progress faster, while weekend batches allow working professionals to learn without disrupting their current role.
5What is the mode of delivery for Salesforce Marketing Cloud?
Salesforce Marketing Cloud is available in multiple modes: Online Live (real-time classes with an instructor), Classroom (in-person at our training centres), Hybrid (mix of online and classroom), and Self-Paced (pre-recorded with mentor support). Every mode includes the same curriculum, certificate, and placement support. Choose what fits your schedule best.
6Can I get a free demo class for Salesforce Marketing Cloud?
Yes, Tutorsbot offers a complimentary demo session for every course. During the demo, you will meet your instructor, experience the teaching methodology, and get a detailed walkthrough of the course curriculum. This is a zero-obligation session. Join, evaluate, and then decide if the programme is right for you.
7What kind of projects will I work on in Salesforce Marketing Cloud?
Throughout Salesforce Marketing Cloud, you will work on 8+ real-world projects and case studies drawn from actual business scenarios. These projects are designed to build your portfolio and give you hands-on experience that you can showcase during job interviews. Our instructors review every project submission and provide personalised feedback.
8What if I miss a class?
We understand that life happens. If you miss a session, you can access the recorded video of the class within 24 hours. You can also join the next available batch for that specific module at no extra cost. Our support team will help you stay on track regardless of any interruptions.
9Is Salesforce Marketing Cloud worth it for experienced professionals?
Absolutely. Many of our learners are already working professionals who enrol to upskill, transition into specialised roles, or earn a recognised credential. The Salesforce Marketing Cloud curriculum includes advanced modules and real-world case studies that challenge experienced learners while filling practical gaps.
10What is the refund policy for Salesforce Marketing Cloud?
Tutorsbot offers a 7-day money-back guarantee on all courses. If you are not satisfied with the quality of training within the first 7 days, you can request a full refund, no questions asked. We are confident you will love the experience, but we want you to enrol risk-free.
11Do you offer corporate or group training?
Yes. Tutorsbot works with enterprises on custom corporate training programmes. For Salesforce Marketing Cloud, we offer dedicated batches, customised curriculum, flexible scheduling, team progress dashboards, and volume-based commercial options. Contact our corporate team for a tailored proposal.
12How are the instructors selected at Tutorsbot?
Every Tutorsbot instructor goes through a rigorous selection process. We require substantial hands-on industry experience, proven teaching ability, and strong communication skills. Our instructors bring real-world engineering and delivery insights directly into the classroom.
13Will I get lifetime access to Salesforce Marketing Cloud materials?
Yes. Once you enrol in Salesforce Marketing Cloud, you get lifetime access to all course materials, including recorded sessions, slides, code notebooks, assignments, and project files. As the curriculum gets updated, you automatically receive access to the latest content at no additional cost.
14Can I switch between batch timings?
Yes, Tutorsbot offers flexible batch transfers. If your current batch timing no longer works for you, simply reach out to our support team and we will move you to another batch: weekday mornings, evenings, or weekend batches, at no extra charge.
15What support do I get after completing the course?
Post-completion, you retain access to our alumni community, placement support for up to 12 months, and all updated course materials. Our career coaches continue to assist you with interview preparation, salary negotiation, and career guidance long after you finish the programme.

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