Skip to main content
Skip to main content
Tutorsbot

Social Media Marketing

Strategy, Content Creation, and Paid Advertising Across Social Platforms

In this course, you will: Develop a comprehensive social media strategy aligned to business goals and audience; Create engaging content for Instagram, LinkedIn, TikTok, Facebook, and X (Twitter); Run and optimize paid social advertising campaigns on Meta, LinkedIn, and TikTok.

★4.7
Enrol Now
Call NowWhatsApp Us
Social Media Marketing

30+

Hours

5

Modules

20

Topics

4.7

Rating

Beginner-Friendly

Level

New

Batches weekly

About Social Media Marketing

Strategy, Content Creation, and Paid Advertising Across Social Platforms

In this course, you will: Develop a comprehensive social media strategy aligned to business goals and audience; Create engaging content for Instagram, LinkedIn, TikTok, Facebook, and X (Twitter); Run and optimize paid social advertising campaigns on Meta, LinkedIn, and TikTok.

What This Training Covers

The Social Media Marketing programme at Tutorsbot spans 30+ hours across 5 structured modules. Every module is built around hands-on projects and real-world scenarios — not slide-heavy theory. Your instructor walks you through each concept with live demonstrations, code reviews, and practical exercises so you can apply what you learn from day one. The curriculum is aligned with current Technology Training industry expectations and hiring patterns.

Enrollment & Training Quality

Social Media Marketing is available in 2 flexible learning modes — choose online live classes, classroom, hybrid, self-paced, or one-on-one depending on your schedule. Every batch is limited in size to ensure each learner receives personal attention, code-level feedback, and doubt resolution. Career support and certification are included with every enrolment. Tutorsbot instructors are working professionals who teach from delivery experience, and the training standard stays consistent across all modes and batches.

Course Curriculum

5 modules · 20 topics · 30 hrs

01

Social Media Strategy

10 topics

  • Social media landscape: platform overview, demographics, and use case by network
  • Setting SMART social media goals: brand awareness, engagement, leads, and sales
  • Audience research: building buyer personas and identifying where they spend time online
  • Competitor analysis: auditing competitor social media presence, content, and engagement
  • Social media audit: evaluating existing accounts, posting frequency, and content performance
  • Content pillars: defining 3-5 core themes that align brand values with audience interests
  • Platform selection: choosing the right networks based on audience, industry, and resources
  • Editorial calendar: planning social content weeks in advance across all platforms
  • Brand voice and tone: creating a consistent personality across all social touchpoints
  • Cross-platform repurposing: adapting one piece of content for multiple channels efficiently
02

Content Creation for Social Media

10 topics

  • Visual content fundamentals: color theory, typography, and composition for social graphics
  • Canva for social media: creating posts, stories, reels covers, and branded templates
  • Instagram content: feed posts, Reels, Stories, Carousels, and broadcast channels
  • TikTok content strategy: short-form video hooks, trends, sounds, and hashtag culture
  • LinkedIn content: thought leadership posts, carousels, newsletters, and video strategy
  • X (Twitter) strategy: threading, timely conversations, and community building tactics
  • Facebook content: Groups, Events, Reels, and organic reach strategies in 2025
  • YouTube Shorts and YouTube strategy: title optimization, thumbnails, and SEO for video
  • Copywriting for social: headlines, hooks, CTAs, and storytelling frameworks
  • User-generated content (UGC): sourcing, permissions, and integrating into brand content
03

Community Management and Engagement

Topics included

2 more modules available

Enter your details to unlock the complete syllabus

See Full Syllabus

Enter your details to view all modules

We respect your privacy. No spam, ever.

Enrol in This Course

All prices inclusive of 18% GST. Same curriculum & certification across all formats. Updated Aug 2026.

✓ 7-day refund guarantee✓ Same certificate for all formats✓ Lifetime access to recordings

Online Live

Live instructor-led sessions from anywhere, with recordings for catch-up.

₹14,999incl. GST

GST ₹2,288 included

EMI from ₹2,500/mo

or

What You Get After Completion

Every graduate receives a verified certificate, a portfolio of real projects, and dedicated career support.

Verified Certificate

Digitally signed with a permanent shareable link — not just for attendance.

LinkedIn-importable·Permanent URL·PDF download

Project Portfolio

Real, deployable projects reviewed by your instructor — ready for interviews.

Instructor-reviewed·GitHub-hosted·Interview-ready

Career Support

Résumé review, mock interviews, LinkedIn guidance, and employer introductions.

1-on-1 coaching·Mock interviews·Employer connect

Meet Your Instructor

Every Social Media Marketing batch is led by a practitioner who teaches from production experience, not textbooks.

Industry Expert

Tutorsbot Assigned

Senior Technology Professional

10+ yrs experience

Senior professionals with substantial hands-on delivery experience at top companies, bringing real-world projects, industry insights, and best practices.

How We Teach

  • Concepts start with a real problem so theory lands in context
  • Projects reviewed the way a senior colleague reviews pull requests
  • Every topic includes the kind of questions you'll face in interviews
Hire Trained Talent

Hire Social Media Marketing Talent from Tutorsbot

Companies hiring Social Media Marketing talent from Tutorsbot receive pre-assessed profiles backed by project work, instructor review, and interview-ready candidates who can explain what they built and why.

Why hire from us

Project repositories with documented technical decisions

Assessment outcomes backed by instructor context

Candidate readiness shaped by interview-style practice

Project-based portfolios available

Frequently Asked Questions

Everything you need to know about Social Media Marketing, answered by our training experts

1Who should take Social Media Marketing?
This programme is ideal for Marketing professionals expanding their digital skills to include social media strategy, Business owners managing their own social media presence to grow their brand, Content creators and influencers looking to monetize and grow their following professionally. Whether you are a fresh graduate looking for your first role, a working professional aiming for a promotion, or a career switcher exploring a new domain, this course meets you where you are with personalised learning paths.
2Does Social Media Marketing include a certificate?
Absolutely. Upon successful completion of Social Media Marketing, you will receive an industry-recognised certificate from Tutorsbot that you can share on LinkedIn, attach to your résumé, and present at job interviews. Our certificates are built to support hiring conversations across India and international teams.
3Is placement support included with Social Media Marketing?
Yes. Every Social Media Marketing enrolment includes our comprehensive placement support programme. This covers one-on-one résumé building, LinkedIn profile optimisation, mock interview sessions with industry experts, soft-skills workshops, and direct job referrals through our hiring network.
4How long does Social Media Marketing take to complete?
The full course spans 30+ hours of instructor-led training, typically delivered over 4–8 weeks depending on the batch schedule you choose. Self-paced learners can progress faster, while weekend batches allow working professionals to learn without disrupting their current role.
5What is the mode of delivery for Social Media Marketing?
Social Media Marketing is available in multiple modes: Online Live (real-time classes with an instructor), Classroom (in-person at our training centres), Hybrid (mix of online and classroom), and Self-Paced (pre-recorded with mentor support). Every mode includes the same curriculum, certificate, and placement support. Choose what fits your schedule best.
6Can I get a free demo class for Social Media Marketing?
Yes, Tutorsbot offers a complimentary demo session for every course. During the demo, you will meet your instructor, experience the teaching methodology, and get a detailed walkthrough of the course curriculum. This is a zero-obligation session. Join, evaluate, and then decide if the programme is right for you.
7What kind of projects will I work on in Social Media Marketing?
Throughout Social Media Marketing, you will work on 5+ real-world projects and case studies drawn from actual business scenarios. These projects are designed to build your portfolio and give you hands-on experience that you can showcase during job interviews. Our instructors review every project submission and provide personalised feedback.
8What if I miss a class?
We understand that life happens. If you miss a session, you can access the recorded video of the class within 24 hours. You can also join the next available batch for that specific module at no extra cost. Our support team will help you stay on track regardless of any interruptions.
9Is Social Media Marketing worth it for experienced professionals?
Absolutely. Many of our learners are already working professionals who enrol to upskill, transition into specialised roles, or earn a recognised credential. The Social Media Marketing curriculum includes advanced modules and real-world case studies that challenge experienced learners while filling practical gaps.
10What is the refund policy for Social Media Marketing?
Tutorsbot offers a 7-day money-back guarantee on all courses. If you are not satisfied with the quality of training within the first 7 days, you can request a full refund, no questions asked. We are confident you will love the experience, but we want you to enrol risk-free.
11Do you offer corporate or group training?
Yes. Tutorsbot works with enterprises on custom corporate training programmes. For Social Media Marketing, we offer dedicated batches, customised curriculum, flexible scheduling, team progress dashboards, and volume-based commercial options. Contact our corporate team for a tailored proposal.
12How are the instructors selected at Tutorsbot?
Every Tutorsbot instructor goes through a rigorous selection process. We require substantial hands-on industry experience, proven teaching ability, and strong communication skills. Our instructors bring real-world engineering and delivery insights directly into the classroom.
13Will I get lifetime access to Social Media Marketing materials?
Yes. Once you enrol in Social Media Marketing, you get lifetime access to all course materials, including recorded sessions, slides, code notebooks, assignments, and project files. As the curriculum gets updated, you automatically receive access to the latest content at no additional cost.
14Can I switch between batch timings?
Yes, Tutorsbot offers flexible batch transfers. If your current batch timing no longer works for you, simply reach out to our support team and we will move you to another batch: weekday mornings, evenings, or weekend batches, at no extra charge.
15What support do I get after completing the course?
Post-completion, you retain access to our alumni community, placement support for up to 12 months, and all updated course materials. Our career coaches continue to assist you with interview preparation, salary negotiation, and career guidance long after you finish the programme.

Still have questions?

Technology Training

More Courses Like This

View all

Digital Transformation

25h · 25 classes
2 learning modesView details

Functional Programming

22h · 25 classes
2 learning modesView details

Reinforcement Learning

28h · 25 classes
2 learning modesView details

Accessibility Testing – Inclusive Web and App Development

20h · 20 classes
2 learning modesView details

PHP Training

35h · 35 classes
4 learning modesView details

Supply Chain Management Training

30h · 30 classes
4 learning modesView details