Fazlur Rahman
Quick Answer
KnowBe4 pricing in 2026 is published per-seat with annual billing. SAT Foundation lists at $2.40 per seat per month and SAT Advanced at $3.75 per seat per month on a 3-year term at the 25-50 seat band. Annualizing: Silver $18.00, Gold $21.75, Platinum $25.50, Diamond $30.50 per seat per year at 25-50 seats, dropping to $9 to $17 per seat per year at 3,001 to 5,000 seats. Median contract $7,709 per year per Vendr (KnowBe4 + Vendr, September 2026).
Most mid-market security teams need Platinum, not Diamond. The single biggest cost driver is choosing the right tier, not negotiating the discount.
Last verified: Sep 15, 2026.
At a glance
- SAT Foundation $2.40 per seat/mo (25-50 seats, 3-year term)
- SAT Advanced $3.75 per seat/mo (25-50 seats, 3-year term)
- Silver $18.00, Gold $21.75, Platinum $25.50, Diamond $30.50 per seat/year at list (25-50 seats)
- Volume discount: Platinum drops to $9 to $17 per seat/year at 3,001-5,000 seats
- 25-seat minimum, 12-month commitment, annual upfront billing
- Median contract $7,709 per year per Vendr (668 purchases)
KnowBe4 tiers and what each unlocks
KnowBe4 sells four subscription levels, each a strict superset of the one below. You pay more per seat to unlock more simulation channels, analytics, and content. Silver is the entry tier covering email phishing simulations, Level I training, the Phish Alert Button, and SSO/SAML with AD/SCIM sync. Gold adds vishing (phone) tests, Email Exposure Check reports, and Level II training. Platinum adds Smart Groups, reporting APIs, SmartRisk analytics, SIEM integration, and security roles. Diamond adds Level III content (700+ items), AIDA AI-driven multi-channel simulated attacks, and a dedicated Customer Success Manager (KnowBe4 pricing page, September 2026).
| Tier | List price per seat per month (25-50) | List price per seat per year | Best for |
|---|---|---|---|
| Silver | $1.30 | $15.60 | Small teams needing basic phishing tests and core training |
| Gold | $1.51 | $18.12 | Teams adding phone-based social-engineering tests |
| Platinum | $1.78 | $21.36 | Mid-market shops that need automation, APIs, and benchmarking |
| Diamond | $2.35 | $28.20 | Enterprises wanting the full library, AI simulations, and a named contact |
Choose Platinum for most mid-market security teams. Diamond is only worthwhile if you need the AI features, the full Level III content library, or the named Customer Success Manager. Most mid-market deployments are on Platinum at negotiated rates, not Diamond at list (cipherssecurity.com, September 2026).
Volume discounts and per-seat economics at scale
Per-seat cost drops sharply with seat count, with tiered pricing bands. The table below shows the published per-seat annual rates at common seat bands (TrustRadius, 2026).
| Seats | Silver /yr | Gold /yr | Platinum /yr | Diamond /yr |
|---|---|---|---|---|
| 25 (minimum) | ~$390 | ~$453 | ~$534 | ~$705 |
| 100 | ~$1,560 | ~$1,812 | ~$2,136 | ~$2,820 |
| 500 | ~$7,800 | ~$9,060 | ~$10,680 | ~$14,100 |
| 1,000 | ~$15,600 | ~$18,120 | ~$21,360 | ~$28,200 |
| 2,500 | ~$39,000 | ~$45,300 | ~$53,400 | ~$70,500 |
| 3,001 to 5,000 | ~$9/seat | ~$10.50/seat | ~$12/seat | ~$17/seat |
Small buyers (under 100 seats) typically achieve 0 to 22 percent discount, landing closer to list. Mid-market buyers (100 to 1,000 seats) commonly achieve 25 to 35 percent discount, bringing Platinum to about $13.88 to $16.02 per seat per year. Enterprise buyers (1,000+ seats) commonly achieve 40 to 50 percent discount, bringing Platinum to $10.68 to $12.82 per seat per year. Multi-year three-year commitments and nonprofit or competitive upgrade discounts are additional levers (cipherssecurity.com, September 2026).
Add-on modules: Compliance Plus, PhishER Plus, SecurityCoach
KnowBe4 sells several add-on modules that lift the per-seat total above the awareness line. Compliance Plus covers compliance training modules (HIPAA, GDPR, PCI DSS) at $4.25 to $7.50 per seat per year depending on volume tier. PhishER Plus is the email threat remediation platform at $5.50 to $11.00 per seat per year, with a 101-seat minimum. SecurityCoach sells separately at $1.20 per user per month for real-time coaching on risky behavior (TrustRadius, 2026).
Each add-on is sold separately from the awareness tiers and carries the same annual billing commitment. For organizations with regulatory compliance obligations (HIPAA in healthcare, PCI DSS in retail), Compliance Plus is effectively mandatory because the awareness training alone does not cover the compliance content requirements. PhishER Plus is the email security complement to the awareness training platform and is typically added in Year 2 or later once the awareness program is mature (TrustRadius, 2026).
Hidden costs and contract negotiation tips
Three predictable items push the real first-year cost above the published rate card. Onboarding and integration is typically a separate line item when buying Platinum or Diamond with multiple add-ons; expect $2,000 to $10,000 for mid-market implementations. Premium support and dedicated CSM access adds a percentage on top of the listed rate. Renewal escalators commonly run 5 to 8 percent annually if not capped at signing; negotiate a cap at CPI plus 2 percent (cipherssecurity.com, September 2026).
The most important negotiation lever is the 3-year commitment. KnowBe4 publishes its best per-seat rates at the 3-year term band, and most mid-market and enterprise deployments commit to 3 years for that reason. The second-most-important lever is competitive evaluation against Proofpoint PSAT, which can drive additional 10 to 15 percent discount. The third lever is timing the close to KnowBe4's fiscal year-end (typically January 31) to maximize sales-team discount authority. Buyers who combine all three commonly achieve 40 to 50 percent off list for enterprise deployments (cipherssecurity.com, September 2026).
