Sanity Pricing 2026: Plans and CMS Cost

Sanity pricing in 2026 has three plans. Free is $0/forever with 20 seats, 2 datasets (public only), 10,000 documents, 2,000 unique attributes per dataset, 1M API CDN requests per month, 250K API requests per month, 100 GB assets, and 100 GB bandwidth - the most generous free headless CMS tier in 2026. Growth is $15 per seat per month and includes 50 seats, 5 roles, 2 datasets (private and public), 25,000 documents, 10,000 attributes per dataset, 4 GROQ-powered webhooks, 1M API CDN requests per month, 250K API requests per month, 100 GB assets, and 100 GB bandwidth, plus AI Assist, comments, tasks, scheduled drafts, and content releases.

Enterprise is custom-priced and includes custom seats, roles, datasets, document quotas, API CDN and API request quotas, asset and bandwidth quotas, data residency, Enterprise SSO (SAML), custom roles, custom historical retention, audit log with custom retention, BAA available, dedicated support, onboarding program, and uptime SLA. Growth add-ons are Dedicated Support +$799/month, Increased Quota +$299/month (lifts document cap to 50K, CDN to 5M, API to 1M, bandwidth to 500GB, assets to 500GB), and Extra Dataset +$999/month.

Last verified: September 17, 2026. Pricing reflects the per-seat model that Sanity introduced in 2023 and has not changed in 2026, though the Increased Quota add-on pricing was reduced in early 2026 to compete with Contentful's $850/mo Lite Space (Sanity pricing, 2026).

• Free ($0/forever): 20 seats, 2 datasets public only, 10K docs, 1M CDN, 250K API, 100GB assets/bandwidth.
• Growth ($15/seat/mo): 50 seats, 5 roles, 2 datasets private/public, 25K docs, 10K attributes, AI Assist.
• Enterprise (custom): custom seats/roles/datasets, SAML SSO, BAA available, data residency, audit log.
• Dedicated Support add-on: +$799/month.
• Increased Quota add-on: +$299/month (50K docs, 5M CDN, 1M API, 500GB bandwidth, 500GB assets).
• Extra Dataset add-on: +$999/month per additional dataset.
• Overage rates (no add-on): $1 per 250K CDN, $1 per 25K API, $0.50/GB assets, $0.30/GB bandwidth.
• Median mid-market Enterprise: mid-four to low-five figures annually (Vendr transaction data, 2026).

Plan-by-plan breakdown

Sanity's 2026 pricing is per-seat on Growth, free on Free, and custom on Enterprise. There is no per-document or per-API-call metering on Free or Growth until you exceed the included quota; at that point, pay-as-you-go overage rates apply or you can purchase the Increased Quota add-on for a flat +$299/month that lifts all caps in a single bundle.

The Free plan is the most generous free headless CMS tier on the market in 2026. Twenty seats, 2 datasets, 10,000 documents, 2,000 unique attributes per dataset, 1M API CDN requests per month, and 250K API requests per month is sufficient for solo developers, small marketing teams, and prototypes. The 2-dataset limit (public only) is the most restrictive element; multi-environment or multi-brand setups on Free require a workaround or an upgrade to Growth.

Growth at $15 per seat per month is where most production Sanity customers land. It unlocks private datasets, increases the seat cap to 50, raises the document cap to 25K, adds 10,000 unique attributes per dataset, includes AI Assist (Sanity's content generation and transformation features), and unlocks comments, tasks, scheduled drafts, and content releases. For a 10-person team, the bill is $150/month, comparable to Contentful Lite's $300/month but with more predictable per-seat pricing.

Enterprise is custom-priced and adds the compliance, governance, and customization features that regulated industries require: SAML SSO, custom roles, custom historical retention, BAA availability, data residency in select regions, audit log with custom retention, security reviews, dedicated onboarding program, and uptime SLA. Median mid-market Enterprise contracts are mid-four to low-five figures annually (Vendr transaction data, 2026).

Growth add-ons and overage rates

Sanity's Growth add-ons address the most common capacity walls without forcing an upgrade to Enterprise. Dedicated Support at +$799/month adds a named technical account team with response-time SLAs and is appropriate for teams that need guaranteed response times but do not yet need a full Enterprise contract.

Increased Quota at +$299/month is the highest-leverage add-on for Growth customers. It lifts document cap from 25K to 50K, API CDN requests from 1M to 5M, API requests from 250K to 1M, bandwidth from 100GB to 500GB, and assets from 100GB to 500GB in a single flat fee. For teams that would otherwise hit two or three of these caps, the Increased Quota add-on is significantly cheaper than paying pay-as-you-go overage, which runs $1 per 250K CDN requests, $1 per 25K API requests, $0.50/GB assets, and $0.30/GB bandwidth.

Extra Dataset at +$999/month per additional dataset is the most expensive add-on and is appropriate for teams managing multi-brand, multi-region, or multi-environment setups. Each dataset is a fully isolated content repository with its own document, attribute, CDN, and bandwidth quotas. Most Growth customers do not need more than the 2 included datasets; teams that need Extra Dataset should evaluate whether Enterprise pricing is more cost-effective (Sanity pricing, September 2026).

How Sanity compares to Contentful and Strapi

Versus Contentful, Sanity's per-seat pricing model is more transparent for variable team sizes. A 10-person team on Sanity Growth pays $150/month; the same team on Contentful Lite pays $300/month flat regardless of team size (Contentful's value proposition is bundled seats and predictable flat pricing). For larger teams, Sanity's per-seat scaling becomes expensive: a 50-person team at $15/seat/mo = $750/month, which approaches Contentful Premium territory with quote-based volume discounts.

The Increased Quota add-on at $299/month compares favorably to Contentful's Lite Space add-on at $850/month. Sanity's add-on lifts every quota by 2-5x for a flat $299/month; Contentful's Lite Space upgrades the underlying Space infrastructure (50 content types, 50K records, 4 environments) but still leaves the Lite plan's 1M API call limit and 100 GB CDN limit unchanged. For teams that hit API call and bandwidth caps first, Sanity's add-on is materially cheaper.

Versus Strapi Cloud, Sanity is more expensive but fully managed. Strapi Cloud starts at $99/month with self-hosted Strapi free (excluding infrastructure). Sanity's value proposition is its Content Lake, GROQ query language, and Studio tooling, which Strapi does not match on developer experience. For teams that prioritize developer experience and managed infrastructure, Sanity is the better trade (Vendr 2026; Sanity pricing, September 2026).

What enterprise buyers should do next

1. Estimate your team size and document count before choosing a plan. For teams of 10-30 with under 25K documents, Growth at $15/seat/mo is the right starting point. For larger teams or higher document counts, request Enterprise pricing.
2. Add the Increased Quota add-on (+$299/mo) when you anticipate hitting any single Growth quota within 3 months; pay-as-you-go overage is 20-40% more expensive than the bundled add-on for typical usage patterns.
3. For regulated industries (healthcare, financial services, government), request an Enterprise quote with BAA availability, SAML SSO, and data residency requirements; median mid-market deals are mid-four to low-five figures annually.

What to watch next

• The Increased Quota add-on was repriced in early 2026 (down from a higher prior price) to compete with Contentful Lite Space; expect the add-on to evolve further with new quota tiers in late 2026.
• Salesforce's Contentful acquisition (closed June 2026) is a leading indicator that enterprise CMS consolidation is accelerating; Sanity may respond with bundled Salesforce integration or competitive Enterprise pricing.
• Sanity's Content Agent and Agent Actions are part of the Free and Growth plans as of 2026; expect enterprise-grade agent orchestration features to land in Enterprise by Q4 2026, possibly with a separate add-on.